Information We Collect
We collect various types of information about our users inconnection with the Services, including: Information you provide to us; Information we collect about your use of our Services; Information about your use of the Services; and Information we obtain from third-party sources.We also may collect information in ways that we describe to youat the point of collection or otherwise with your consent.
How We Use InformationWe use the information we collect to, among other things: Register and create your account; Operate and manage our stored-value card program; Provide and manage the products and Services you request; Communicate with you about our products, services, and promotions; Deliver targeted advertising, promotions, and offers; and Understand our customers so that we can develop and improve our customer service, promotions, products, and Services.We may otherwise use your information with your consent or atyour direction
.Sharing of InformationWe may share your information with: Affiliates, including the BURGER KING®, TIM HORTONS®, POPEYES®, FIREHOUSE SUBS®, and KYLOTM brands; Franchisees, including local owners of BURGER KING®, TIM HORTONS®, POPEYES®, FIREHOUSE SUBS®, and KYLOTM restaurants; Business partners, service providers, and social media services; Third-party companies that provide content, advertising, or functionality; and Other parties when required or permitted by law, as necessary to protect our users, or in connection with a corporate transaction.We may also provide deidentified or aggregated information tothird parties to describe how our customers are using the Services. Thisinformation is not considered Personal Information. We also may shareinformation about you with third parties whenever you consent to or direct suchsharing.
Online Advertising andCookies
Privacyand Access Choices Available To You
Data Security and Other ImportantInformation
1. Personal Information We Collect
We collect personal information about our users from various sources, including from: You directly both online and offline; Social media platforms; Other users; Publicly available sources; Third party service providers; and Online tracking technologies. When information identifies or is reasonably capable of being associated with, or could reason ably be linked, directly or indirectly, with you or your household, we refer to it as “Personal Information.” This Personal Information may include the following categories: Identifiers/Contact Information: These include your name, postal and e-mail address, phone number, and unique identifiers that may identify your device or browser, but not you by name, such as your username, account number, and password.
Commercial Information: Your purchase and usage history, goods and service preferences, and payment and billing information.
Internet/Electronic Activity: Your IP address, web/app browsing and search history related to our Services, and information regarding your interaction(s) with the Services.
Geolocation: Your device’s GPS signal or information about nearby WiFi access points and cell towers.
Inferences: The inferences that we draw from your Personal Information and web activity to create a personalized profile so we can better identify goods and services that may be of interest.
We also work with various types of data that are de-identified or aggregated, and not reasonably capable of being associated with, or reasonably be linked, directly or indirectly, with you or your household. This data is not Personal Information.
Personal Information You Provide to Us.
We collect Personal Information you give us when you use the Services. For example, we may ask for your name, e-mail address, year of birth, gender, street address, or mobile phone number when you: visit one of our restaurants, visit one of our websites or use one of our Services, contact us by telephone or through our website or chatbot about a question or concern, create an account with us, buy a stored-value card in-restaurant or online, participate in a survey or promotion, or take advantage of our in-restaurant Wi-Fi service. We may collect payment information, such as your credit card number, security code and expiration date, to process a financial transaction you have requested. We also may collect information about the products you buy, including where and how frequently you buy them, your use of coupons and stored-value cards, and the rewards you earn through our loyalty programs so that we can learn more about your interests and better serve you.
Personal Information Collected Automatically.
In addition to the Personal Information you provide to us directly, we may automatically collect information about your use of the Services. For example, we may collect: Device information - such as your hardware model, IP address, other unique device identifiers, operating system version, and settings of the device you use to access the Services. Usage information - such as information about the Services you use, the time and duration of your use of the Services and other information about your interaction with content offered through a Service, and any information stored in cookies and similar technologies that we have set on your device. Location information - such as your computer’s IP address, your mobile device’s GPS signal or information about nearby WiFi access points and cell towers that may be transmitted to us when you use the Services.
Personal Information Collected From Third-Party Sources. We may acquire or receive Personal Information about you from publicly and commercially available sources, as permitted by law, which we may combine with other information we receive from or about you. For example, we may receive information about you from a social media site if you connect to the Services through that site. We also may obtain certain demographic information about you from third-party data providers, such as your age, language, occupation, estimated income, education level, marital status, house hold composition, type of residence, homeowner status, neighborhood characteristics, interests and hobbies.
Other Personal Information We Collect.
We also may collect other information about you, your device, or your use of the Services in ways that we describe to you at the point of collection or other wise with your consent.
Personal Information Storage.
We will keep your Personal Information for as long as it is needed to fulfil the purposes for which it was collected and in order to comply with legal or regulatory requirements, resolve disputes, and enforce our agreements.
Combination of Information.
We may combine the Personal Information we receive from and about you, including information collected online and offline, and from third parties. We may also de-identify or aggregate information so that it is no longer Personal Information.
2. How We Use Information When You Register or Create an Account. If you choose to use certain features on the Services, you may need to register or create an account and provide Personal Information such as name, email address, location, year of birth and a username and password that you choose. We use this information to identify you and administer your account, including allowing you to login to, navigate, and use our Services and view your account activity.
To Facilitate Participation in Our Stored - Value Card Programs. If you purchase astored-value card, we may also use your Personal Information, such as your name, payment details, and purchase history to operate and manage that card, which may include setting up automatic reload payments and providing online orin-restaurant balance inquiries. We may also use this information to develop and improve our product and service offerings and provide you with tailored offers and information.
To Provide and Manage the Products, Programs and Services You Request.
We use information that we collect to process your purchases of products, enable you to participate in features provided by the Services and in-restaurant, administer and fulfill programs such as loyalty programs, provide you with tailored offers, and improve the Services that we provide to you. From time to time, we may offer you the ability to personalize our products and Services, such as by uploading a photo or other information.
To Respond to You.
When you contact us (such as by telephone or through our website or our chatbot), we may collect information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment. We retain this information to assist you in the future; to improve our customer service, products, Services, and promotions; and to identify or address potential fraud.
When You Make a Purchase. You do not have to provide any Personal Information when you purchase merchandise with cash at a restaurant at the point of sale. If you use a credit or debit card for your purchase, your debit or credit card-related information will be collected to process and administer your payment. When you make purchases through the online Services, we may collect information such as your name, email address, billing address, the email or mailing address for delivery (if applicable), phone number, and payment card information. This information is used to process, fulfill and deliver your order.
To Contact You.
To Deliver Targeted Advertising.
We may use your information, including your location information, and information regarding your participation in our loyalty programs and your purchase habits, to facilitate the delivery of targeted, personalized ads, promotions, and offers to you, on behalf of ourselves, select business partners, and advertisers, on and off the Services. We may also use service providers and third-party companies to serve targeted ads to you on other platforms. For more information, see “Your Choices and Opt Out” below.
To Better Understand OurCustomers and to Improve Our Services.
In the course of providing the Services, we may collect information on our users’ demographics, interests, purchases and behavior and analyze that data. We do this to better understand and serve our users, and to improve our products and Services.
When You Use a “Share with a Friend” or Similar Feature on the Services.
The Services may offer a “share with a friend” or other similar feature which permits you to electronically send content from the Services to others by providing us with their contact information. Except where permitted by law, we do not use the contact information you provide when using this feature for other unrelated purposes without your consent or the consent of the recipient, as applicable. Please ensure that you only submit contact information for individuals you know and who would want to receive the content you share with them.
For Legal Compliance and Compliance with Our Terms.
Consent. We may otherwise use your information with your consent or at your direction.
3. Sharing of InformationThe following provides information about entities with which we may share your Personal Information.
Affiliates. We may share information within our family of affiliated companies so that we may provide offers from those companies that may be relevant to you, better understand your preferences, and improve our Services.
Franchisees. We may share information with local owners of BURGER KING®, TIM HORTONS®, POPEYES®, FIREHOUSE SUBS®, and KYLOTM restaurants, particularly when they will work with us in delivering Services to you. For example, local restaurants will implement delivery and take-away services that you may request through the Services. Wealso may provide our franchisees with information so that a local restaurantmay provide you with offers and promotions that might interest you. Pleaserefer to your local restaurant for information on how they treat your PersonalInformation.
We may also share your information with business partners to provide you with Services that you request. For example, if you sign up for a promotion offered on our Services that is sponsored or co-sponsored by another company, your information may be shared with that sponsor. We are not responsible for the privacy practices of these entities and recommend you review their privacy policies carefully.
Service Providers. We may share information with companies providing services on our behalf, such as delivery services, customer support, our chatbot or information technology services, hosting vendors, advertising service providers, data analytics companies, marketing service companies, and list managers. We also may share your information, including your payment information, as appropriate to process your payments for the Services or complete a transaction. Our service providers are not authorized to use or disclose Personal Information other than to perform services on our behalf.
Third-Party Companies that Provide Advertising.
When Required or Permitted by Law, or As Necessary to Protect Our Users and Services.
We and our service providers may use and share your Personal Information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of us, our Services, our employees or agents or users, to detect, suppress or prevent fraud or other wrongdoing, or where other wise required or permitted by law, including responding requests from public and government authorities.
With Your Consent or atYour Direction.
Aggregated Data. We also may provide aggregated information, and data with personal identifiers removed, to third parties to describe how our customers are using the Services.
Cookies and Beacons.
We, along with third parties, also may use technologies called beacons (or “pixels”) that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon, and the IP address of your device. We and third parties use beacons for a variety of purposes, including to analyze the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you both on and off the Service.
Email Promotions. You may opt out of receiving commercial email, text message, and other electronic messages from us(excluding transactional messages) by following the instructions contained in those messages.
6. Other Important Information Children’s Privacy.
We do not knowingly collect any Personal Information from children under the age of 13 without parental consent, unless permitted by law. If we learn that a child under the age of 13 has provided us with Personal Information, we will use reasonable efforts to delete it in accordance with applicable law.
Links to Third-PartySites.
Our Services may link to third-party websites and services that we do not operate and are outside of our control. We are not responsible for the security or privacy of any information collected by other websites or other services. Please exercise caution and review the privacy statements applicable to the third-party websites and services you use.
The Services are headquartered in the United States. Please be aware that information you provide to us or that we obtain as a result of your use of the Services may be collected in your country and subsequently transferred to, maintained and processed in the United States or another country by us or our service providers for the purposes mentioned above in accordance with applicable law. The privacy laws of these countries may not always offer the same level of protection as in your country. By using the Services, you consent to the collection, international transfer, storage, and processing of your information in theUnited States.
Changes to Our PrivacyPolicy.